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8 surefire tips for starting an Eid pastry business, dare to try?
It is not without reason that Ramadan month is called a month full of blessings. Apart from the spiritual blessings of fasting, there are many opportunities that can be obtained. For example, the Eid cookies has the potential to bring in tempting amounts of profit.
There are a lot of advantages, which makes many people try to get into this business and will be discussed further in this article. However, in fact, not everyone is success with this business because not managed properly.
Also Read:10 Tips for Starting a Culinary Business for Beginners
Eid Cookies, Business and Celebration Culture
Indonesian society has high empathy and close to the culture of celebration. Many things are celebrated, with each main value attached to the event and the various processions carried out.
This also applies to big holiday celebrations, such as Eid al-Fitr, Christmas, Chinese New Year, and other big holidays. Giving gifts to the people closest to you has become a kind of routine agenda, as a form of attention and a way to keep your relationships warm.
The amount of demand for cookies as gifts cannot be underestimated, so it has become a business opportunity that many people see. So, if you want to try the sweet profits from this business, you should pay attention to the tips for running this business.
Tips for Running an Eid Pastry Business
1. Determine the type of cake you will sell
There are many types of cookies that you can choose from. You can see which cookies are the most popular and bring in the biggest profits.
Profits can come from a high number of sales, or larger profit margins.
2. Give Uniqueness to the Product
Unique selling points can be added as an attraction to make your customers interest to buy the product. Simple gimmicks, such as facial characters, or making emoticon shapes that are popular on social media, can be fresh ideas.
Apart from innovation in shape and appearance, you can also provide other values in the product. Conveying products with storytelling can help you provide a different approach to marketing.
3. Create a Solid and Sustainable System
One of the main things that needs to be considered is a system with solid and sustainable for long term, not just seasonally. Of course, can be done if you want to build a long-term business, not just take advantage of momentum.
A solid system needs to be created from research and experience, and accuracy and patience will be the key so that the system can last for a long time. This system also includes supply chain matters, business partners, and reliable product distribution channels.
4. Know the expired date of pastries
One thing that must not be forgotten is the expired date of the cookies you will produce. This information is important so you can convey it to customers, and you know the deadline for when the product must leave the store and be sold.
Not only is it related to product durability and suitability for consumption, the expired date can also help you set the ideal sales target.
5. Which market is your target?
Actually, the target market will be quite broad, and depends on several things. Can be classified according to economic class, community, city, gender, age, media consumption, and so on.
Whatever you aim for, make sure you really know the character of this market and what their needs or motivations are in buying products. Armed with this information, marketing strategies can be prepared carefully and bear a sweet fruit.
6. Take advantage of social media
The social media that you have can be an effective marketing method for your closest circle. From existing followers, help in spreading information about your product can be done at a cost that tends to be economical.
If you have more capital, you can try other marketing methods, for example advertising on Instagram, Facebook, or other paid media. To be sure, base everything on strong research so that capital allocation decisions can make sense and have clear prospects.
Also Read:25 Home Business Ideas with Promising Profits!
7. Product Quality
The Eid cookies you sell will be eaten by someone. To get a good impression and sustainable marketing, product quality must remain the number one concern.
When the product you sell has an attractive appearance and delicious taste, people will easily like these cookies. Give discounts to buyers who have uploaded content with the pastries you sell, as an effective and affordable marketing method.
8. Make sure you have business insurance
Business insurance is important to help you avoid major losses, if the Eid pastry business you are planning does not run smoothly. Even though it is complementary in nature, when the business starts to develop things like this become important.
Determine the right and reliable business insurance, so that the benefits obtained are truly optimal and according to your needs.
Reasons why the Eid pastry business is attractive and challenges
Reasons for Choosing an Eid Pastry Business
There are quite a lot of points that make many people want to try this business. Starting from a wide market share, many variants of pastries, unique recipes and modifications that can be given, to the potential for large profits with relatively small capital. All these reasons are used as motivation to start a pastry business in order to reward various celebrations. However, as a businessman, of course you also have to open your eyes to the challenges that exist in this business.
What are the challenges?
Along with the opportunities that arise, there are also a series of challenges that must be thought about and dealt with so that they don't hamper your business. In general, the challenges are as follows.
- High subjectivity in determining the taste of cookies
- Material costs sometimes fluctuate
- The time commitment required to create, package, and prepare the product
- The production equipment that needs to be prepared is not small
- Competition is tight ahead of holidays such as Eid, Christmas or other big holidays
- There is always a risk of failure and loss
Also Read:Go deeper into the franchise business, this is what you need to understand!
In the end, this Eid pastry business is still a quite tempting idea for many people. With careful preparation, you can take advantage of existing opportunities and overcome challenges, so that you get the expected benefits. Of course, having insurance for the business you run will also be useful, for example SmartBusiness Insurance offered by AXA Insurance Indonesia for you. Practically, this business insurance will provide protection and risk control for the business you have, so that the worst possibilities can be assessed accurately. Maximize all available opportunities and always make careful plans, and good luck!
*Promo code is valid for direct purchase on AXA myPage until March 31th, 2024.
Reference:
- https://pintar.co/blog/6-alasan-kuat-untuk-membuka-usaha-kue-diri
- https://ukmindonesia.id/baca-desisi-posts/peluang-bisnis-kue-kering-di-pasar-online#google_vignette
- https://accurate.id/app-kasir/mengenal-bisnis-kue/
- https://www.cermati.com/article/tips-menjalankan-bisnis-kue-kering-jelang-lebaran
- https://www.bfi.co.id/id/blog/tips-bisnis-kue-kering-dan-estimasi-benefit
- https://www.kompas.com/food/read/2021/04/21/150900675/tips-mulai-usaha-kue-kering-tak-perlu-modal-besar?page=all
- https://bioma.id/article/9-tantangan-yang-may-anda-hadapi-saat-memulai-bisnis-dessert
- https://koinworks.com/strategi-bisnis/kue/strategi-mengatasi-penurunan-penjualan-bisnis-kue/
